Low budget marketing activities for service based business

To run any type of business and increase your customers’ reach, you have to do marketing, which will help create awareness among your target market. 

Implementing a marketing strategy can be expensive for entrepreneurs. In the majority of cases, it has been seen that implementing or experimenting with the different marketing strategies has always been expensive for the business owners who have just started or have a mediocre hold in the market. 

Marketing is the lifeline that assists your business venture to reach and connect with your target audience. You need to have a marketing plan that spreads out your objectives and strategy to people. 

One of the important things to remember before starting is that growing an independent company is a relay race, not a run. You can still expand your business during lean times.

Marketing can be done in two ways: offline marketing & online marketing(digital marketing) and to do that you need to spend a certain amount of money.

Marketing on a small budget can be possible when you have the correct strategy and tips that can help you to guide where exactly you need to spend your money that can be fruitful for your business

The excellence of development hacking is that it draws in substitute techniques for development, strategies which are in some cases lower cost. Growth hacking isn’t free

In this blog, none of the strategies are "free." Whenever you include employees & workers of the organization, there will be finance and related expenses. 

Be that as it may, here's the reason these strategies are so incredible. They don't need an immense promotional spending plan. All you need is some time and the sort of the driven point of view that savvy marketing requires.

Low-budget marketing doesn't mean settling for the worse or the worst. Digital marketing has demonstrated viability for organizations of all sizes and a lot of web-based promoting alternatives are cheap or free to use.

Here are some budget-friendly marketing ideas that offer incredible profit from venture and ROI for your brand

• Interrupt [grab the attention of your customers]

To grab the attention of your potential customers you have only 3 seconds. A person's attention span is just 3-5 seconds. If in that span your advertisement catches the attention then there's a chance that prospect can convert into your customer. If we interrupt the thought process of the client 

So grabbing attention is the foremost step in marketing. You have to create a catchy line that should make people curious about your services and to know about more. Your audience is exposed to a lot of information and a variety of content on different platforms.

To make yourself different from the competitors, you can try to create snackable content that means short, valuable information, and funny. 

Secondly, try to create a positive emotional feeling which can help you to connect with your audience. If you want to stand out then you have to be unique to attract your audience 

Example: Dairy milk comes always comes with creative and touching videos in every festival like valentine’s day, Diwali, rakhi, etc

• The solution they have but they don't have

It sometimes happens that people have problems which they want to solve but didn't get the right solution to it. Here comes an advertisement which can help to connect with solutions to their problems. If you have a small marketing budget, you have to be creative to get the most out of it. Put headlines on websites which can attract customers and they would get the solution of that problem which they are facing for a long time. A good headline is like a door to your content. Make it inviting. The most effective way of driving traffic to your website is a good headline. A headline should catch the attention of people instantly.

The first impression is important when you are in a service-based business and having a low budget for marketing

Example: Advertisement of Gym: Are you tired of doing exercises and still it doesn't work?

• Educate your customers

It is very important what your customers and what they see. Engaging your customer's content is the best way to connect with them. 

It has been seen that instructing clients increases their trust in an association and it can go about as a significant help differentiator for brands. Educating your customers helps them understand your products better and build trust. 

Make and put out content where the customers can undoubtedly get to them, it very well may be on your site, through email, or social. In your substance, advise them precisely how to utilize the items in basic terms. 

Offer current realities and DIY hacks that enable the customers to address their issues quicker or all the more proficiently utilizing the item

Example: Interior designer putting 20 expensive mistakes to avoid while doing the interior of your house. Putting the document on the website which can access to the customers and in exchange asking for name, email address and phone number for further communication

• Make modifications to your website using GMB

Website is the face of your business. To get more leads or prospects it's the foremost thing to do is to optimize your website and list on GMB. Perhaps the least difficult approach to acquire traffic and clients is asserting and streamlining your Google My Business (GMB) posting. Google My Business (GMB), is a posting of your business' working data, audits, posts, etc. It is an online store where people can see your ratings, overall summary of what you do, information about products and services, opening hours, facility available in your store, serving area, etc.

Google My Business is an incredible asset that can expand your income and give significant experiences to your clients.

It permits you to post your work locale's so it appears on Google search, Guides, or Google+ when individuals are looking for your items or administrations. Google Audits are additionally helpful for building your image's believability with clients and boosting your site's position on Google.

• Email Marketing

Email marketing keeps your present customers drawn in with your image and returning consistently. Send standard messages to your present customers with coupons or different impetuses to get rehash business. 

Additionally, have new customers give their email addresses when they buy your item or administration. Tell them about the incredible limits and deal notices they will get on the off chance that they give their email, as a motivator to join with your email list.

You can send valuable content through email about your products and services. You can send them information in the form of newsletters and promotional emails. But make sure that your emails are not going in the spam box of the customer's email. 

Newsletters are a good way to educate your audience about your business 

You can use Mail Chimp which is free where you can send 1000 emails to your customers. This gives you a great opportunity to stay in regular contact with your customers.

Example: Flipkart sends promotional emails every festival and other occasions and tell their customers about the current offers 

1. Career Launchers send newsletters to MBA aspirants

• Find customers offline

In the era of digital marketing, don't forget about offline marketing. Building reputation and relationships with your customers is also important for better brand positioning in the market. 

Happy customers are the best marketing tool for a service-based business. 

In a service-based business, you don't have a tangible product to sell. So here building relationships and personal branding works like magic. 

There are two ways to find customers offline: Word of mouth and Personal branding.

Word of mouth will help to get more customers because people tend to believe more in other's experiences rather than trying any new business. 

So it's important to build a brand image of your business. There are so many avenues to network, get information and get leads 

Example: Health campaign in the housing societies by a pathology lab. From there they can lead, particularly senior citizens and also some middle-aged people. 

Marketing doesn't need to break your bank, blow your spending plan, or cost you a great many dollars. Like I referenced toward the start of this blog, promoting can require just the venture of time. 

Chances are there, you can build your presence today by carrying out one of these strategies. Try these low-cost marketing tactics to get you started.

Pick one and go for it.